OUTDOOR FURNITURE
CAMPAIGN
WEYLANDTS
Art Direction
Print Assets
Digital Assets
2022
An editorial approach was taken to showcase high-end outdoor furniture, with the goal of emphasizing its luxury and exclusivity. Given the premium pricing, the objective was to conduct a shoot that would elevate each piece, presenting it as the focal point in a sophisticated, editorial-style setting. This approach ensured that the furniture was not only displayed but also celebrated, underscoring its elegance and appeal to the Weylandts audience.
Photography: Anke Loots
Styling: Jemma Dendy-Young
Copy: Tracy Lynn Chemaly
Art Direction & Design: Tara-Lee McNulty, Emma Lock