Poetry is a premium South African retailer, dedicated to serving women who appreciate a life filled with purpose and beauty. Known for its homeware and clothing, Poetry expanded its offerings in 2023 with the launch of its first-ever furniture collection. The project included crafting a distinctive identity, seamlessly extending the existing wordmark. It also involved the creation of sub-logos for various pillars within the collection, a cohesive toolkit, as well as in-store collateral.