Poetry is a premium South African retailer, dedicated to serving women who appreciate a life filled with purpose and beauty. Known for its exquisite homeware and clothing, Poetry expanded its offerings in 2023 with the launch of its first-ever furniture collection. Tara was entrusted with crafting a distinctive identity for this new venture, seamlessly extending the existing wordmark. The project also included the creation of sub-logos for various pillars within the collection and a cohesive toolkit.