When South African furniture brand Weylandts released its Java Collection, it required a campaign that would convey the personal journey of the Weylandts family to Indonesia. It needed to communicate the way in which materials are sourced, artisanal collaboration is incorporated and culture is preserved in all the furniture pieces that result from these product-development trips.

Through visual storytelling, customers were better able to connect to the products' origins and craftsmanship.

Photography: Anke Loots
Product Retouching: Marike Oosthuisen
Styling: Jemma Dendy-Young
Copy: Julia Freemantle, Lisa Wallace
Creative Direction: Wendy Dixon
Art Direction & Design: Tara-Lee McNulty, Morgana Marengo
Video & Production: Nicola Austin

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