YELLOW BY JESLEA

FINE
JEWELLERY

Identity
Print Assets
Digital Assets

2022

This fine-jewellery brand, based in Cape Town, is both minimalist and youthful, and is inspired by everything from David Bowie’s Stardust to the ease of Finn Andrews. With the products and photography of the brand evolving, the brand identity required a modern evolution too.

The new design takes the brand in a high-fashion direction, with subtle typography that allows the photography of the product to be the showstopper.

Photography: Michael Oliver Love
Model: Brandon Alistair