THE STORY OF STONE
CAMPAIGN
WEYLANDTS
Art Direction
Illustration
Digital Assets
2023
Luxury furniture brand Weylandts required a campaign that told the story of the uniqueness of each stone used in its new collection. This required two photoshoots. One was shot in an editorial style, with the raw materials in their natural environment (the quarry), while the second shoot showed the finished products styled in-studio, as if in a home setting.
The campaign combined these two shoots to seamlessly narrate the story. In-store range cards, featuring illustrations of each item accompanied by photographic swatches were designed to address situations where only certain products would be displayed in the stores, showing the entire range on a single page.
Photography: Anke Loots
Styling: Jemma Dendy-Young
Copy: Julia Freemantle, Lisa Wallace
Creative Direction: Wendy Dixon
Art Direction & Design: Tara-Lee McNulty, Morgana Marengo
Video & Production: Nicola Austin