UTOPIA COLLECTION

WEYLANDTS

Identity
Signage
Print Assets

2021

Furniture brand Weylandts introduced a collection of outdoor furniture inspired by the idea of a perfect place,Utopia. The product ranges, named after coastal landscapes, found a balance between contemporary design and affordability for entry-level buyers.

A promotional shoot on a dune location added an aspirational aspect to the collection. The in-store installation created an atmosphere of escape and outdoor relaxation, highlighting the furniture’s potential for contemporary urban spaces.

Photography: Anke Loots
Art Direction & Styling: Jemma Dendy-Young
Copy: Tracy Lynn Chemaly
Renders: Weylandstudio
Art Direction & Design: Tara-Lee McNulty, Emma Lock